HOFF PRODUCTIONS ANNOUNCES BREITLING WATCHES EXPANDED BRAND VIDEO FEATURING LEGENDARY AVIATORS
SAN FRANCISCO, CA — (May 12, 2016) – Hoff Productions, the leading end-to-end reality production company and one of America’s premier creators of factual programming announces the release of their new branded video “We Are Breitling: The Anthem.” Created for multiple global platforms, the 2:30 brand integrated video features seven celebrated aviation adventurers including Space Shuttle Commander Mark Kelly, Fighter Pilot Dan Hampton, Wingsuit Pilot Jeb Corliss, Bush Pilot Paul Claus, Champion Aerobatic Aviator Michael Goulian, Red Bull Air Race Pilot Hannes Arch, and World Champion Aerobatic Pilot Aude Lemordant.
Shot in six locations including Sutton, Alaska and Avignon, France, and conceived by Executive Producer Michael Hoff and Breitling’s Global Marketing Director Ben Balmer, the video visually ties the values of the world’s greatest aviators and the world’s greatest watch manufacturer. “We have worked together previously with Hoff on two documentary projects, Super Factories: Breitling and The Aviator’s Watch,” said Breitling’s Ben Balmer. “We knew Hoff completely understood our brand. We knew they could deliver the powerful story-telling we were looking for. However, this really pushed boundaries. It was a risk, but Hoff delivered a masterpiece.”
The project exemplifies Hoff Productions’ expansion of services into content marketing and production for the domestic and international marketplace. It kicks off a new commitment to meeting the increasing production needs for companies seeking to be more in control of their own brand messaging. It is a natural outgrowth of Hoff’s long form storytelling, and experience with entertainment programming producing compelling series like National Geographic’s Ultimate Factories, Travel Channel’s Made in America, PBS’s Raw to Ready, and featuring iconic brands like Coke, IKEA, UPS, Lamborghini and Harley.
This expansion firmly places Hoff Productions at the center of meeting one of its fastest growing client demands–delivering high quality branded storytelling that aligns their messaging goals at every state of the consumer engagement cycle.
“With so many global brands like Breitling becoming content producers themselves, expanding our services with this new division dedicated to creating unique, forward thinking, easily consumable messages that highlight brand values is a natural extension of our production services,” explains Hoff.
About Hoff Productions:
Hoff Productions is one of America’s premier creators of factual programming. For more than 20 years, Hoff has developed and produced nearly a thousand hours which have consistently delivered ratings results. Shot around the world and post-produced at Hoff’s state-of-the-art facility, the aesthetic and technical qualities surpass the industry’s highest expectations. Whether working in new technical formats like 3D or delivering celebrated series like, What Could Possibly Go Wrong?, Mobsteel, and Animals Gone Wild Hoff Productions is an industry innovator.
Hoff Productions has an experienced staff of producers, directors, writers, editors, graphic artists, developers, and administrators. Since 1993, Michael Hoff and his staff have created programming of worldwide appeal in every genre from science and technology to wildlife and history to crime and the paranormal. Some of Hoff’s clients include National Geographic Channel, Animal Planet, NBCSN, Science Channel, National Geographic Wild, Discovery Channel, History Channel, Investigation Discovery, WEtv, Weather Channel, Fine Living Network, Military Channel, FOX, TLC, TruTV, Discovery Health, TV One, Travel Channel, PBS, Speed Channel, and HGTV. Hoff Productions has produced and developed more than 700 hours of programming, including numerous successful branded series for commercial broadcast such as National Geographic’s Ultimate Factories, Travel Channel’s Made in America, PBS’s Raw to Ready, and featuring many iconic brands including Coke, IKEA, UPS, Lamborghini, Harley and others. www.hoff.tv
A specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph and is a leader in this complication. The firm has shared all the finest moments in the conquest of the skies thanks to its sturdy, reliable and high-performance instruments. One of the world’s only major watch brands to equip all its models with chronometer-certified movements, the ultimate token of precision, Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands. www.breitling.com
“We Are Breitling: The Anthem”: Created by Hoff Productions for use on multiple global platforms, “We Are Breitling: the Anthem” is a 2:30 brand integrated video featuring seven celebrated aviation adventurers including Space Shuttle Commander Mark Kelly, Fighter Pilot Dan Hampton, Wingsuit Pilot Jeb Corliss, and World Champion Aerobatic Pilot Aude Lemordant.
Media Contact: Cynthia Lieberman | Lieberman Communications | 818-368-3808 | firstname.lastname@example.org